About

about britannia trading direct

Every project starts with a vision.

We help you realise it with structure, integrity, and expertise.

Our Approach

Clarity in process. Precision in execution.

We care about each and every order, customer, and delivery, approaching every partnership as a shared path to excellence and taking pride in even the smallest details.

We build relationships that grow stronger over time, prioritising long-term collaboration over one-time wins.

Whether you’re managing logistics, sourcing quality products, or seeking long-term facility support, we invite you to join a network built on reliability and ambition, working together to realise your vision.

Who We Are

Waseem Khan established Britannia Trading Direct in 2013 with the goal of reducing complexity, increasing trust, and personalising international trade. We have become a global leader in sourcing and logistics over the last ten years, but our principles of honesty, integrity, and first-rate service have not changed.

Connecting the World with Precision

BTD links leading global manufacturers with forward-thinking customers through our international network. We deliver precision, quality, and care through expert teams spanning sourcing, logistics, and account management.

Hands-On Approach & Dedication

We take a hands-on approach at BTD, prioritising collaboration and accountability over automated systems. Every project receives our full attention and dedication, from small retail interiors to multimillion-pound developments.

Foundation of Trust & Loyalty

Our long-standing relationships are the foundation of our success. Many clients remain with us for years because they trust us to deliver consistent quality and results. That loyalty is built on our unwavering commitment to integrity and clarity - principles that have defined BTD from the beginning.

A Partner in Progress & Innovation

Our goal is to elevate industries, not just supply products. Through sustainable sourcing, continuous innovation, and global expertise, we help clients stay ahead of the competition. BTD is a long- term partner; a team that respects your goals, protects your reputation, and delivers excellence without compromise.

OUR FOUNDER

Waseem Khan

founder & CEO

“I built Britannia Trading Direct with a vision to connect people, products, and possibilities through integrity and innovation.”

Waseem founded BTD in 2013 after recognising the need for a supplier that could combine global reach with a personal touch. With a BA (Hons) in Business Information Management, he brings both strategic acumen and entrepreneurial passion to every aspect of the business.

Leadership & Legacy

Under his leadership, BTD has grown into a trusted global partner known for reliability, creativity, and commitment to client satisfaction. Waseem’s belief in ethical sourcing, strong supplier relationships, and operational transparency continues to shape the company’s success.

Waseem stays committed to its core values of people, purpose, and performance even as it grows throughout the UK, UAE, Europe, and Asia. His goal is to make sure Britannia Trading Direct continues to be the preferred partner for people who demand perfection.

Contact Us

We’d love to hear from you. Whether you’re buying, selling, or exploring partnership opportunities, our team is ready to help.

At Britannia Trading Direct, every enquiry matters. Reach out to us today and let’s start building something exceptional, together.